We are approaching one year. Last March we met to discuss the future of byTavi. We met to begin a conversation of seeking sustainability.
Our conversation that day entered us into a year of change. Change is not new to us. We are constantly dreaming of new designs, choosing new fabrics and trying out the next sales pillar. Change is good. Change helps us grow and molds us into who we are meant to be. Change can be hard. It can be exciting and it is always a process.
We want to invite you into our process. Our process of seeking sustainability is a process of answering one hard question.
HOW CAN WE SERVE THE WOMEN IN CAMBODIA BETTER?
We know that to serve the women in Cambodia best we cannot become stagnant. This past year we have begun a process of rebranding. This process is more than a new logo, new colors, new designs, and new sales pillars. Because each decision is made with the byTavi women in mind.
We hope that this post and posts to come give you a glimpse of the day to day decisions that we believe will create a sustainable future for our project. This process is so much more to us than a season of rebranding. We want to invite you to pray along with us and to grow in your own understanding of sustainability.
Written by Lindsey Cangany, byTavi Brand Manager in collaboration with the byTavi Sales and Marketing Team